200-Proof Marketing

Alot of people obsess about their headline and one fad that thankfully seems to be ending is the use of “Who Else” in headlines.

At first it was praised as a sure-fire way to boost conversion rates by a couple guru’s.

Most people just threw it up on their sales page without even thinking twice, even if it didn’t fit their product. Almost no one tested it, and I’m sure alot of people lost sales because of it.

I’ve seen decent ones like “Who else wants to learn to drive the golf ball further and straighter in only 2 days?” and I’ve seen terrible ones(I actually found this one) like “Who Else Wants To Create Profitable Customers Quickly?”

How do you create profitable customers? Is there a special Lego set for that?

Actually what the hell is a Profitable Customer? I have profitable products but not customers. If I was a pimp and my customers were my Ho’s they could be profitable.

Funny enough when you do a Google search for “who else wants” you get 480,000 results with quite a few funny ones.

Alright back to the topic… When this all started I decided to test it, unlike everyone else. What did I find out? It converted about .6% less than my current headline.

That’s not bad considering I had tested my headline quite a bit but it demonstrates why you should test every change you make to your sales copy. What works for one product may not work for another.

Don’t ever blindly take someone else’s advice.

“Test all things and hold fast to that which is good”
1 Thessalonians 5:21

It’s in the Bible people…

Wow, I should make that my new slogan for this site. It’s crazy how that applies so well to marketing but I guess it really applies to everything in life.