I got a question in my Ask Chad section from Ro Letson about offline marketing a while ago and haven’t had time to answer it until now. I’m not the best person to answer this question but I’ll see what I can do…
First let me say that I have little to no experience with offline business. The principles are the same but it’s still a different type of business from what I’m used to. Therefore any advice I give on the subject should be taken lightly.
Here’s the question:
“I have a very unique situation.
My husband and I recently sold our Quiznos Sub to another couple and the husband was a crook and was called FELON on front page of the large Sunday paper, plus a second article the following Sunday.
Bottom line is we are getting the store back any day and will resell it to someone else. But we have to get sales up because they have plummeted because of the bad publicity of this man.
I was very active with the local community and chamber. We have to have a grand reopening but what would be a good approach to take to get the sales up up up until we sell again to good folks.
Please note I will be away until Tuesday and look forward to your response then.”
Hi Ro,
There are some strategies you should start using if you’re not already. The first is to encourage repeat business and the second is to try to drive business from stores targeting similar customers (Joint Venture).
To capitalize on the customers you already have, you should find a way to collect some contact information from them. This could be an email address, or a physical address. (more…)
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