Ask Chad
I often run into writers block when trying to think of things my readers would like me to write about. So here’s your chance to ask me anything you want.
Think of me as your very own Marketing Answer Man.
Here are some suggestions:
- Why is my niche product failing?
- Can you give me some advice on improving my copy?
- Can you tell me about ____?
- Can you explain how _____ works?
- How can I make this product more profitable?
- How do I automate more of my business?
Those are just some suggestions off the top of my head. I’m sure you can think of a lot more.
Just leave a comment here containing your question and I will either answer it in the comments or make a post on the main website about it.
Be aware that your question and website (if you include it in the question) will be read by other marketers on this website. Also, I can’t guarantee that I will answer every question. If I don’t answer your question, I’m sorry.
Feel free to post your own answers to questions or to share tips and advice with others…
Entries (RSS)
May 23rd, 2007 at 7:44 pm
Hi Chad,
Great blog here… I’m looking forward to hearing about some of your multivariate testing results.
I am 24 and I’ve been creating niche ebook sites for a year now and I am really trying my best to increase my conversion on one of my sites that I’d rather not mention (as a fellow niche marketer you can understand why). Anyway, I remeber reading that one of your sites that you monitored had a 90% “click away immediately” rate so only 10% were staying to read your copy, then you said that you had a 3% conv. on that site - which is pretty impressive as the most I can get to is 2%.
After monitoring my site I get about the same amount of people 7-9% staying to read my copy - but a 2% conv rate overall. Which means that out of that 8% that stay 25% will buy.
My question for you and I think it would be a good blog post, is: Which part should I focus on to get bigger results - The people who are clicking away or the 8% that are staying to read… Obviuosly all… but which would have a heavier impact… see if you can increase the number of “stayers” to 15% you almost double your conversion rate in theory. Now I would say it’s easier to double the 8% to 16% (people who stay) than it would be to double the 25% to 50%… Do you get what I’m saying.
I hope I didn’t seem TOO confusing in my ramblings, I respect, I would love your opinion on this.
Aaron
May 24th, 2007 at 1:10 am
Aaron,
It’s good to hear that you enjoy this website. I created it to help other people and comments like your’s encourage me to put more effort into it.
Not revealing your successful Niches to other marketers is one of the main rules of Niche Marketing. I don’t know if it’s “rule number one” but it’s definitely up there.
You have a good perspective on how to increase your conversion rate. I will tackle your question in a blog post in the next day or two.
UPDATE: You can view the answer to this question by going here: Covert More or Get More To Stay
May 25th, 2007 at 5:36 pm
Dear Chad,
I have a very unique situation.
My husband and I recently sold our Quiznos Sub to another couple and the husband was a crook and was called FELON on front page of the large Sunday paper, plus a second article the following Sunday.
Bottom line is we are getting the store back any day and will resell it to someone else. But we have to get sale up because they have plummeted because of the bad publicity of this man.
I was very active with the local community and chamber. We have to have a grand reopening but what would be a good approach to take to get the sales up up up until we sell again to good folks.
Please note I will be away until Tuesday and look forward to your response then.
June 9th, 2007 at 12:15 am
Hey Ro,
Sorry for taking so long to answer your question… I’m working hard on a new Website and Business that’s taking up most of my time.
I wrote a new entry on the main page of this website answering your question. Make sure you click the link “Read the rest of this entry” so you can read the whole thing.
I hope it helps…