John Reese is one of the best known Marketing Guru’s on the internet and he has an absolutely enormous following of dedicated fans.
I don’t like many of the “guru’s” because it’s fairly obvious that the only thing they’re concerned with is selling.
They don’t care about helping people, they only care about making money by selling products that are usually hyped up junk.
John Reese sells plenty also. And I don’t blame him because he does something few others even try to do… Help People.
He has been working on his new income.com project for awhile and it looks like it will be a great website for new and veteran marketers alike.
To promote his new project, he has just launched his new blog as well as a free report about the “rebirth” of the internet.
I haven’t quite finished reading it yet, but there’s some great information included and it’s definitely worth reading.
It starts out pretty “doom and gloom” but manages to deliver some interesting insights and solid advice for the future.
What shocked me was that he mentioned something I’ve been preaching quite a bit recently… Helpful article type sales letters (he calls them Advertorials) out sell hyped up hard selling copy.
Here’s a quote:
“Advertorial style copy on the Web does a lot better than over-the-top copy – and the difference in success rates is continuing to grow.
If you are selling something from a web page think about different ways that you can incorporate an educational story or “sidebar” of factual information that will actually deliver some value to your reader even if they don’t buy your product.”
It seems he agrees with me about actually delivering something of value to your visitors and customers.
I highly suggest you go read this report right now…
Here’s a link: http://www.income.com/blog/
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