200-Proof Marketing

One thing that’s annoyed me for awhile is how so many people say to use a Red Headline.

My tests tell me this is entirely wrong. Black has always beaten Red in my tests for headline color. I’m currently testing this yet again, and Black and Blue are tied while Red is doing horribly.

Maybe some markets respond better to Red Headlines, but I sell to quite a few markets and not once has Red beaten Black.

I don’t get it… Why are people hanging on to the Red Headline, much less recommending it to others?

Test it for your self and you will see what I’m talking about. If you are currently using a Red Headline, you should immediately test a Black and/or Blue one.

My opinion:

Red screams Ad, while Black looks more like a helpful article. But then how do we explain Blue doing well? That’s a little odd.

I’m testing alot of things right now, and look forward to telling you the conclusive results when I get them. Already, I’m seeing something very interesting that has me excited about what I will test next. I just need to wait for the results to be statistically valid first.

Tags: Red, Headline, Testing, Test, Results, Copywriting

This entry was posted on Friday, April 27th, 2007 at 11:32 pm and is filed under Internet Marketing, Test Results, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.