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Comments on: Write To Dumb Readers And Make It Easy To Read http://www.200proofmarketing.com/2007/04/26/write-to-dumb-readers-and-make-it-easy-to-read/ "Pure Marketing - Never Watered Down" Tue, 07 Feb 2012 21:42:06 +0000 http://wordpress.org/?v=2.1.3 By: Ray Edwards http://www.200proofmarketing.com/2007/04/26/write-to-dumb-readers-and-make-it-easy-to-read/#comment-11 Ray Edwards Fri, 27 Apr 2007 00:33:49 +0000 http://www.200proofmarketing.com/2007/04/26/write-to-dumb-readers-and-make-it-easy-to-read/#comment-11 Thanks for mentioning me -- I really appreciate it. Just a note of clarification: I never meant to imply that readers are dumb. They aren't, as a general rule. What I said was, "dumb down your copy". That's not any indication of the intelligence level of your readers; it's merely acknowledging the fact that these days the currency we trade in is attention. To get people's attention, you need to be quick, pithy, and and easy-to-read. Thanks for mentioning me — I really appreciate it. Just a note of clarification: I never meant to imply that readers are dumb. They aren’t, as a general rule. What I said was, “dumb down your copy”. That’s not any indication of the intelligence level of your readers; it’s merely acknowledging the fact that these days the currency we trade in is attention. To get people’s attention, you need to be quick, pithy, and and easy-to-read.

]]> By: Chad http://www.200proofmarketing.com/2007/04/26/write-to-dumb-readers-and-make-it-easy-to-read/#comment-12 Chad Fri, 27 Apr 2007 01:59:20 +0000 http://www.200proofmarketing.com/2007/04/26/write-to-dumb-readers-and-make-it-easy-to-read/#comment-12 No problem, I enjoy reading your blog and think others will benefit from reading it too. I didn't want it to sound like I was saying all readers are dumb (some are though). Gary Halbert explains what I was saying much better here: http://www.thegaryhalbertletter.com/Newsletters/zszd_didn't_masturbate.htm Quote: "Envision Your Customer As A Dolt! My friend and colleague, Jeff Paul says that when he sits down to write a sales letter or ad, he thinks of his average customer as being just like Homer Simpson. (You know, the lovable oaf from the famous TV show The Simpsons.) But not in a derogatory way. In this way: For every word, sentence and paragraph Jeff writes... he asks the question: Would Homer understand this? (Meaning: If Homer can understand it... my customer will easily be able to.)" One of the many newsletters that's so good only Gary could write it. No problem, I enjoy reading your blog and think others will benefit from reading it too.

I didn’t want it to sound like I was saying all readers are dumb (some are though).

Gary Halbert explains what I was saying much better here:
http://www.thegaryhalbertletter.com/Newsletters/zszd_didn’t_masturbate.htm

Quote:
“Envision Your Customer As A Dolt!

My friend and colleague, Jeff Paul says that when he sits down to
write a sales letter or ad, he thinks of his average customer as being
just like Homer Simpson. (You know, the lovable oaf from the famous TV
show The Simpsons.) But not in a derogatory way. In this way: For every
word, sentence and paragraph Jeff writes… he asks the question: Would
Homer understand this? (Meaning: If Homer can understand it… my
customer will easily be able to.)”

One of the many newsletters that’s so good only Gary could write it.

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