http://podloni.co.cc
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Comments on: The Power Of The Bold Guarantee http://www.200proofmarketing.com/2007/04/24/the-power-of-the-guarantee/ "Pure Marketing - Never Watered Down" Wed, 08 Sep 2010 00:06:15 +0000 http://wordpress.org/?v=2.1.3 By: Joseph Ratliff http://www.200proofmarketing.com/2007/04/24/the-power-of-the-guarantee/#comment-9 Joseph Ratliff Thu, 26 Apr 2007 06:19:16 +0000 http://www.200proofmarketing.com/2007/04/24/the-power-of-the-guarantee/#comment-9 The late Gary Halbert also wrote about the famous "You don't pay for it for 30 days" Guarantee. In other words...you send him a check and he will hold it for 30 days while you try out the product... If you didn't like it, you sent the product back and Gary ripped up the check. If you did...Gary simply cashed your check. Or charged your card etc... The stronger the guarantee...the stronger the sales, period. Joseph Ratliff http://www.profitpartnersconsulting.com The late Gary Halbert also wrote about the famous “You don’t pay for it for 30 days” Guarantee. In other words…you send him a check and he will hold it for 30 days while you try out the product…

If you didn’t like it, you sent the product back and Gary ripped up the check.

If you did…Gary simply cashed your check. Or charged your card etc…

The stronger the guarantee…the stronger the sales, period.

Joseph Ratliff
http://www.profitpartnersconsulting.com

]]> By: Chad http://www.200proofmarketing.com/2007/04/24/the-power-of-the-guarantee/#comment-10 Chad Thu, 26 Apr 2007 07:14:58 +0000 http://www.200proofmarketing.com/2007/04/24/the-power-of-the-guarantee/#comment-10 I remember that one... Another sure fire way to increase sales. I remember that one… Another sure fire way to increase sales.

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