200-Proof Marketing

I was just reading a post on Ryan Healy’s blog about a “200% Lowest Price Guarantee” a furniture store offers. They guarantee there price is the lowest or they will pay you 200% of the difference in price.

As I was reading, I remembered something Gary Halbert wrote about guarantees and how they could not only increase sales but also reduce refunds. I believe Gary’s example was a 200% money back guarantee for some kind of home business product that was getting hit hard by refunds.

The catch was that if you wanted the 200% refund, you had to provide proof (business license, merchant account records, etc) you actually followed the steps outlined in the product.

By setting the guarantee up that way he reduced the perceived risk and as Ryan said built trust. He also drastically cut the amount of refunds. Evidently most the customers asking for refunds never put the information in the product to use.

So if you’re looking for something to test, why not try testing a bold guarantee.

Which Guarantee do you think is better?

Try my Niche Annihilation System for 30 days. If you aren’t making at least $100 a week by the end of the 30 days, I’ll give you a quick 100% Refund.

OR

Try my Niche Annihilation System for 30 days. If you aren’t making at least $100 a week by the end of the 30 days, send me a link to your Niche’s website and links to the 10 “free ads” described in my system and I’ll not only refund your order, but I’ll send you a $100 dollar check just for trying my system.

No matter what happens you make money!

I don’t know about you but the second guarantee would tempt me a whole lot more than the first…

This entry was posted on Tuesday, April 24th, 2007 at 11:16 pm and is filed under Internet Marketing, Testing & Tracking, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.