200-Proof Marketing

If you already have a profitable infoproduct site (or sites), an easy way to boost sales is to find new ways to drive traffic. Many people who make infoproducts, setup AdWords and then move on to another infoproduct.

Almost all of their income relies on their AdWords ads and if something were to happen, their income could dry up very quickly.

If you’re the typical Infoproduct Marketer and only use AdWords, you can give your self an immediate pay raise by going and setting up an Overture Campaign with your best keywords.

While Overture is annoying (I don’t like the user interface at all) and sends less traffic than AdWords, it does seem to deliver higher quality traffic than AdWords.

Another way to boost your traffic is with articles. In competitive areas like marketing, articles aren’t very effective, but in other markets they work great. Just write and submit as many articles as you want to article directories and you will quickly start getting some decent quality traffic for free.

Throw in a little basic SEO and you’ve got your self a much more profitable infoproduct. You can write and submit 3-5 articles, setup Overture, and SEO optimize your web pages for one product in a day easily and it will potentially more than double your sales for that product.

This entry was posted on Thursday, May 11th, 2006 at 11:10 pm and is filed under Internet Marketing, Traffic & Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.