200-Proof Marketing

If you look in the Money and Employment section of Clickbank, it’s dominated by “Get Rich Quick” type products that promise big money for little or no work.

I bet very few of their customers ever make a dime from their programs yet those same customers will most likely keep buying Get Rich Quick products.

They dream of being rich and living the good life, yet they either can’t figure out how or their too lazy to actually work for it. The ‘how’ is easy. It’s on this website for free to anyone willing to read it.

Here’s something I want you to try for educational purposes…

First, create a little Home-Biz Opt-in webpage on a domain of your choice. Make the domain name something small and easy to remember if possible. The purpose of this webpage is only to gather names and email addresses.

Now call up your local newspaper and place a little classified ad in the Employment section (it’s really cheap). Make that ad read something like this:

Earn up to $10,000/Month
All from the Comfort of Home
(Your website here)

Now sit back and watch what happens. I bet you’ll be surprised.

What do you do with your new subscribers?

Just setup an Auto-Responder Sequence and promote affiliate products in the Business Opportunity area.

Easy Money…

Keep running the ad and work on improving your opt-in rate as well as the conversion rate from your mailings. From there (if it’s profitable), start spreading to more and more newspapers.

I haven’t done this (I’m trying to focus on product creation right now), but I know someone who is making Millions doing something similar (on a larger scale).

If you already have a profitable infoproduct site (or sites), an easy way to boost sales is to find new ways to drive traffic. Many people who make infoproducts, setup AdWords and then move on to another infoproduct.

Almost all of their income relies on their AdWords ads and if something were to happen, their income could dry up very quickly.

If you’re the typical Infoproduct Marketer and only use AdWords, you can give your self an immediate pay raise by going and setting up an Overture Campaign with your best keywords.

While Overture is annoying (I don’t like the user interface at all) and sends less traffic than AdWords, it does seem to deliver higher quality traffic than AdWords.

Another way to boost your traffic is with articles. In competitive areas like marketing, articles aren’t very effective, but in other markets they work great. Just write and submit as many articles as you want to article directories and you will quickly start getting some decent quality traffic for free.

Throw in a little basic SEO and you’ve got your self a much more profitable infoproduct. You can write and submit 3-5 articles, setup Overture, and SEO optimize your web pages for one product in a day easily and it will potentially more than double your sales for that product.

This is one of the biggest traps in the Internet Marketing community. Everyone says to create products about your hobbies or things you enjoy with no thought of their profitability.

In a perfect world we would all have hobbies that were also great markets to sell to, but it’s not a perfect world.

When I was younger me and some friends invented a sport we called “Extreme Repelling” where we would find tall cliffs, antennas, buildings, and so on to repel from.

Repelling is where you use a rope and a harness to descend down the side of a cliff or other tall structure.

We would repel upside down, backwards, forwards, do spins, time each other to see who could get down fastest, etc. I know it was a little stupid but it was a lot of fun.

Do you think I could create an ebook about how to do crazy repelling tricks or anything similar that would sell at all? I doubt it, maybe some crazy rock climbers would buy it but it certainly wouldn’t be worth my time.

What if you’re hobby is knife making? There is a hardcore group of knife makers out there but it’s a pretty small group and although I’m sure you could make a profitable beginners product for this niche, it would bring in less than $100 a week, if that.

I do believe you should love what you do, but your job isn’t to be a knife maker or a extreme repeller, your job is to be a Marketer and Businessman.

Love what you DO, not what you SELL.

I love Marketing, Advertising, and Business in general. It’s one of my passions that I’m a little obsessed with. I enjoy selling products and making money as you should.

If you just want to make an extra buck by cashing in on your hobby, you’re welcome to try but I doubt you will ever be successful unless you’re also passionate about Marketing.

If someone told me when I was a kid that I would grow up to be a Marketer, I would have laughed at them. I thought I was going to be a Pilot or Police Officer, not a boring business man.

Oddly enough I stumbled across Marketing(fate?) and instantly became obsessed with it. We’re talking 16+ hours a day reading about Marketing for several months or more.

Here’s what I mean by saying don’t love your products…

Obviously you should strive to make quality products that help your customers. Because If you don’t, you will severely damage your products long term profitability.

When you create a product, you can’t afford to get attached to it. Products can and will fail sometimes and if they’re going to fail, you want them to fail as soon as possible so you can move on to the next product which could be successful.

The idea is to Fail Fast. You learn from mistakes and get better each time you try. The faster you fail, the faster you will succeed. Failure isn’t the end, it’s just part of the process. It’s a result that allows you to learn.

Like I’ve said before, there’s no need to be original when looking for a product to sell. Just start looking around at what’s selling well right now.

Find a product that’s already doing well, then create a competing product and do your best to beat your competitors.

Sell what’s already selling, not what you think will sell. Learn that and you will be far ahead of most people.

It’s really not too difficult to find winners when other people have found them for you.

I’ve given away more valuable information on this website than most guru’s would be willing to sell you, and this is one of the most important lessons I can teach. I wasn’t successful until I learned this lesson.

Sell what people want to buy, don’t look for people to buy what you want to sell.