200-Proof Marketing

Take a look at this quote:

“Those who have much, enjoy little. Those who have little, enjoy much.”

What does that mean you ask? Think about it, the more you want or need something the more satisfying it is.

When I was just starting high school I went to football tryouts. The tryouts were tough and the coaches kept us going non-stop for about two hours.

For some cruel reason they refused to give us any water except for a small, almost pathetic sip half way through.

When it was over, I was worn out and dehydrated. Yet, after cleaning up and changing I remember having one of the most satisfying experiences I can remember.

I went to the water fountain just outside the locker room and probably spent 5 minutes sucking up every bit of water I could get.

That was without a doubt the best tasting and most enjoyable water I’ve ever had. If water was that good all the time no one would drink anything else.

What made the water so fantastic? I was very dehydrated after over 2 hours of heavy physical exertion in the hot Florida sun.

The lack of or extreme need for water is what made it so good.

That’s why those who have little enjoy what they get so much more than those who have “much.”

I saw a show on the Discovery Channel a few weeks ago about two guys who were stranded on a desert island for 4 days with no water. When they were rescued it showed them gulping down water and I found my self envying how much they must have enjoyed that water.

Now you’re probably wondering what that has to do with Marketing…

While it is somewhat relevant to Marketing it’s also an important life lesson(and something for me to write about since I can’t think of anything else right now).

When you’re picking a product to sell the first thing you should look for is a Starving Market. A group of people that desperately want something.

You don’t want to sell A/C units in Antarctica, sell heaters instead.

Once you have a starving market, all you have to do is let the market know you have what they’re starving for. From there on it’s easy money.

This entry was posted on Sunday, April 30th, 2006 at 11:06 pm and is filed under Internet Marketing, Copywriting, Marketing Under The Influence. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.