200-Proof Marketing

One of my favorite things to read about on other marketer’s blogs is their test results. Very few ever give them out, yet say they are religious testers.

I too consider my self an insane tester (it can be alot of fun) but sometimes I get lazy and stop testing for a while.

I imagine it’s the same for other marketers but maybe they’re just greedy?

One thing you should always keep in mind is that what works for one market or salesletter may not work for another, so it’s important to test every change you make to your sales page.

Here are some results, (the ones I can remember) that have boosted my conversion rate…

1. Use a blue background just like you see on this website. The color code is #003399 I think. I’ve tested this many times and every time it has beaten a white or light grey background.

2. Make your headline any color but Red (preferably Black, although I’m about to test Dark Blue as an option). Red has always failed against Black in my tests.

4. Make your salespage’s Table Width between 65 and 70 percent. The main Table on this website is about 65% I think.

5. Use a little “Satisfaction 100% Guaranteed” picture in your guarantee. Did I mention you should put your guarantee in a table with a different background color from the rest of the website to make it stand out?

6. Test different PS’s because they are one of the most read parts of a sales letter. Try using it to reinforce a deadline, justify the price, or reiterate your guarantee.

7. Add a fake picture of your Ebook or Software box to your salesletter. My tests have shown this to increase conversions in most cases.

8. Try adding some audio at the beginning of your salesletter. Something as simple as paraphrasing the first few paragraphs of your salesletter can and has boosted conversions by over 200%.

9. Try adding Video near the top of your salesletter. This is still new territory but early results look very promising.

10. Prices ending with 7 tend to out sell others. This isn’t true in all markets and can be tough to figure out, but as a general rule $29.97 will usually outsell $29.95.

OK, there ya go… Ten things you can test right now that will almost certainly increase your conversion rate.

Don’t forget to test them though(individually), because nothing is an absolute in this business. There may be general rules but there are always exceptions.

This entry was posted on Sunday, April 23rd, 2006 at 11:04 pm and is filed under Internet Marketing, Testing & Tracking, Test Results, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.