200-Proof Marketing

I read somewhere once about the 80/20 rule which basically states that 80% of your results come from 20% of your efforts. My experience shows me that this is correct.

I try to test and track everything I do so I can change my actions and improve my results.

When I launch a new niche product, I use Conversion Tracking to track which keywords convert and which don’t. I then use that information to bid more on the ones that convert well, bid just enough to make the crappy ones profitable, and delete the ones that don’t convert at all.

By doing that I greatly increase my products profit. In fact, some of the products I sell start off losing money but then after some tweaking end up very profitable.

When I’m testing my sales copy I first try to find what parts of it affect my conversion rate the most, then focus on improving those parts. Therefore making the most of my time spent testing.

Get the point?

If you find the 20% that’s making the biggest difference, and then focus on improving or duplicating that 20%, you can easily increase your profits in every thing you do.

Find a way to track as many details of your business as possible, and then exploit the hell out of that information.

This entry was posted on Thursday, April 13th, 2006 at 10:54 pm and is filed under Internet Marketing, Testing & Tracking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.