200-Proof Marketing

I realize that a lot of the things I talk about here probably soar right over the heads of people that are just getting started.

The reason I do that is because I prefer dealing with the more advanced topics since those are the ones that can help people already in this business the most.

But it’s important to never forget the basics. With all the new stuff going on, many marketers completely lose sight of the core fundamentals that make Direct Marketing work.

When I first started, I read this book and it helped me tremendously… I believe I read it at the recommendation of Gary Halbert.

The book was published in 1923 by a pioneer and legend of Direct Marketing. Since then it has been read and studied by almost every successful Direct Marketer(if not all). It is the one book that should be mandatory for all aspiring Direct Marketers.

The name of that book is Scientific Advertising by Claude Hopkins.

I had pretty much forgot about it until a few days ago when I decided to reread it just to make sure I still had a good understanding of the basics.

Here’s the cool part… Not only did it help me cement the basics again but it gave me more idea’s than I know what to do with.

The whole time I was reading it I was thinking to myself “how can I apply this to my business” and the idea’s started flying.

So, if you’re new to Direct Marketing read it at least twice and take notes. The information you’ll learn will be invaluable to you in your business. Some of it is outdated but most of it has stood the test of time.

If you’re like me and you’ve been in the game for awhile, take the time to reread it. I’m sure you’ll find some new ideas in it just like I did.

To make it easier for my readers to read, I threw together a quick and dirty webpage containing the book. I considered putting it in PDF format but I’m too lazy right now so I just copied and pasted it into a webpage.

You can read Scientific Advertising right now for free by clicking the link below…

Scientific Advertising by Claude Hopkins

Don’t be lazy and skip reading this book. If you want to be successful in this business you must understand the principles outlined in Scientific Advertising!

This entry was posted on Friday, April 7th, 2006 at 10:50 pm and is filed under Internet Marketing, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.