Are you an Infomercial Connoisseur?
Posted by: Chad in Internet Marketing, Copywriting, Marketing Under The InfluenceSome of you may think I’m crazy, but I actually enjoy infomercials. They can be entertaining and educational for a Marketer.
The humor is probably lost on non-marketers, but if you understand what they’re doing (or trying to do) it can be funnier than the latest blockbuster comedy.
Just the names of some of them are hilarious…
Take Yoga Booty Ballet for example. That’s a pretty funny name and product, but from the looks of it, it’s selling like crazy.
Who in their right mind thought of such a thing?
Entertainment aside, the main reason I watch infomercials is to see what’s selling and how they’re selling it.
It’s the same as reading all the ads in a magazine month after month.
The ad’s in the magazine or the infomercials that keep repeating are the ones that are profitable.
This is an excellent way to find new products that are already selling and to learn what sales techniques are working in that market.
If you want a wildly profitable product just look at some infomercials…
Some long time winners are Real Estate Investing (no money down and tax sales), EBay get rich quick deals, Exercise machines, Exercise videos, Diet pills, Cooking gadgets, and many others I can’t think of.
If you want to improve your marketing, one of the easiest ways is to study what’s working for other people. That means watching infomercials, buying magazines for the ad’s, and whatever else you need to do for the particular media.
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