200-Proof Marketing

Alot of Niche Marketers move from one market to the next like they’re stoplights on a highway. But I prefer to dig a little deeper into each Market I enter.

If you’ve been marketing for awhile and you sell quality products, you’ve probably had customers email you and ask for more products related to their market. Many customers aren’t satisfied after just one purchase even if they liked the product.

If you sell a Ebook about how to improve your golf swing, you should also develop a product about how to putt better, how to fix a slice, how to drive further, and so on.

Once you have more than one product you can start selling multiple items to each customer.

I’m selling 3 products to one of my markets and in a recent test I put a little ad for my related products on my thankyou pages and noticed some surprising results.

Of all the people that clicked that ad after making their purchase, over 40% of them bought one of my other products.

Here are some practical ways to implement this multi-product marketing strategy:

1. Do like I did and advertise your other related products on your thank you pages.

2. Use an Upsell and offer your customers the other products before they make it to the Order Page.

3. Collect their email address at the Thank You page and offer them the related products with a auto-responder.

I recommend you test all of these to find which one is most profitable for your market. I would give you some indication but I’m still testing it.

With Clickbank you can add extra products to a order by designating different Item Numbers, Prices, and Thankyou Pages for each combination.

For example: $20 for product 1, $70 for 1 and 2, and $130 for all of the products. You’ll need to create thankyou pages for each of the possible combinations.

If you already have multiple products in one market and you’re not promoting them to each others customers, your missing out on some very easy money.

It’s much more profitable and maybe even easier to add new products to a market you’re already selling to than it is to go out and sell new products to new markets.

I’ve also been seeing some good results from downselling to build trust, but I need to run some more tests before I write about it.

This entry was posted on Wednesday, November 23rd, 2005 at 10:30 pm and is filed under Internet Marketing, Testing & Tracking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.