First I should tell you that I’m not a master copywriter. I’m good but it’s certainly not my best area.
Writing good copy is an extremely valuable skill, but it’s also not the easiest thing to learn.
Of course you have the option of hiring a copywriter to do it for you but if you are just starting out, you probably can’t afford one thats worth it.
Even if you have the money to hire a good copywriter, I think you should still learn to do it your self because it’s a crucial skill in this business.
So how do you learn to write good sales copy?
The best way to learn is the way I learned. Which is how Copywriting Legend Gary Halbert recommends people do it.
All you have to do is spend a few days gathering as many sales letters as you can. You could print good ones, rip them out of magazines, or even buy a set of successful sales letters.
However you do it, I suggest you gather, in paper format(not on the computer), at least 20 great sales letters and then sit down and rewrite every single one of them by hand. Just copy them all word for word.
Don’t ask why… Just do it and you will understand.
There are four things you need to do in a sales letter and they can be abreiviated as AIDA.
A = Attention
I = Interest
D = Desire
A = Action
So when you are writing a sales letter you first need to get the readers Attention, then get their Interest, then get them to Desire your product, and finally get them to take Action and buy your product.
You normally get their Attention with a Headline, which is one of the most important parts of your sales letter because if you don’t get their Attention in the first place, the rest doesn’t matter. Some people spend more time on the headline than the rest combined, it’s that important.
Your headline is your Ad for your Ad. The best headlines are the ones that speak only to your targeted customers and include your top benefit.
I’m going to stop right there because the best way for you learn copywriting is to learn it from someone who is great at it.
I suggest you go to Gary Halbert’s website and read every newsletter on that website at least once. Don’t skip any of them, even if they have nothing to do with copywriting. Some of them are out of date or off topic but all them will help you better understand how to write sales copy. Just reading nonsense written by Gary will help you write better copy.
The Gary Halbert Letter(Free)
http://www.thegaryhalbertletter.com
If you read Gary’s Newsletters and practice rewriting other peoples sales letters like I told you above, you should quickly learn how to write a “good enough” sales letter.
You will not become a great Copywriter overnight. Not even over the next year. But you can learn to be a “good enough” Copywriter in less than a month. By “good enough” I mean you will be able to write copy that is good enough to sell products and make a good profit.
Then as time goes on and you read and write more sales letters you will slowly get better at it.
That’s it… Just study how other people do it and “borrow” their techniques to help you learn how to do it.
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